SAMSUNG LYNK Cloud Privacy Policy

Effective: Nov. 22. 2019

Samsung Electronics Co., Ltd. ("Samsung" or "We") and its affiliated companies and subsidiaries know how important privacy is to its customers and their employees and partners, and we strive to be clear about how we collect, use, disclose, transfer and store your information. This Privacy Policy provides an overview of our information practices with respect to personal information collected through SAMSUNG LYNK Cloud> services or other services that link or refer to this Privacy Policy (collectively, the "Business Services").

This Privacy Policy may be updated periodically to reflect changes in our personal information practices with respect to the Business Services or changes in the applicable law. We will indicate at the top of this Privacy Policy when it was most recently updated. If we update the Privacy Policy, we will let you know in advance about changes we consider to be material by placing a notice on the Business Services or by emailing you, where appropriate.

What information do we collect about you?
We may collect various types of personal information in connection with the Business Services.

For example:

• We may collect personal information that you provide, such as your name, phone number, Samsung Account ID (email address), additional e-mail address and contact details, job title and position, company, company address, company phone number, company ISD code, language, registration details, and any communications you send or deliver to us;
• We may collect B2B TV information that you use, such as TV device ID, TV MAC Address, TV model information, TV device name, TV setting information, TV viewing information;
• We may collect data about your use of the Business Services, including the time and duration of your use; information stored in cookies that we have set on your device and IP address of your devices;
• We may collect information about the services you or your employer have bought or received and payment data and other information provided in connection with a transaction;
• We also may receive personal information about you from your employer or service provider or from publicly and commercially available sources (as permitted by law), which we may combine with other information we receive from or about you.

How do we use your information?
We may use information we collect for the following purposes:

• to provide services that you (or your employer) requested and to register or authenticate you;
• to respond to your questions or requests for information;
• to offer better services that take into account your company’s purchasing history and service record and other relevant information;
• to provide suitable language that the area you are connected to services;
• subject to your consent where required by applicable law, to inform you about new services;
• to understand the way companies use the Business Services so that we can improve them and develop new products and services;
• to provide maintenance services and to maintain a sufficient level of security on the Business Services;
• to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers, for example, in legal proceedings, internal investigations and investigations by competent authorities;
• otherwise with your consent or as described to at the time your information is collected.

To whom do we disclose your information?
We do not disclose your information to third parties for their own independent marketing or business purposes without your consent. But we may share your information with the following entities:

• Samsung affiliates;
• companies that provide services for or on behalf of us, for example, a company that manages cloud server and computing operations in connection with the processing of your personal information;
• other parties: (i) to comply with the law or respond to compulsory legal process (such as a search warrant or other court order); (ii) to verify or enforce compliance with the policies governing our Business Services; (iii) to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, or customers; (iv) as part of a merger or transfer, or in the event of a bankruptcy;
• with other third parties when you consent to or request such sharing.

What do we do to keep your information secure?
We have put in place reasonable physical and technical measures to safeguard the information we collect in connection with the Business Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.

Can you access your information?
Under the laws of some jurisdictions, you may have the right to request details about the information we collect about you and to correct inaccuracies in that information. We may decline to process requests that are unreasonably repetitive, require disproportionate technical effort, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law. If you would like to make a request to access your information, please contact us by the methods outlined in the Contact section of this Privacy Policy.

If you request deletion of personal information, you acknowledge that you may not be able to access or use the Business Services and that residual personal information may continue to reside in Samsung's records and archives for some time, but Samsung will not use that information for commercial purposes. You understand that, despite your request for deletion, Samsung reserves the right to keep your personal information, or a relevant part of it, if Samsung has suspended, limited, or terminated your access to the website for violating the Samsung Terms of Use, when necessary to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, employees or customers.

Cookies
We may use cookies in certain areas of our Business Services.

Cookies
Cookies are small files that store information on your device. They enable the entity that put the cookie on your device to recognize you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. However we use cookies only for your sign-in purpose.

When you use a web browser to access the Business Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies.

Please note, however, that some Business Services may be designed to work using cookies and that disabling cookies may affect your ability to use those Business Services, or certain parts of them.

Contact
If you have any questions regarding this policy, please contact us at:

Samsung Electronics Co., Ltd.
129, Samsung-ro, Yeongtong-gu,
Suwon-si, Gyeonggi-do 16677, Republic of Korea

The easiest way to contact us is to write us an email at: [ b2bportal@samsung.com ].